快時(shí)尚指仿照高端時(shí)尚品牌最新的款式,以低成本、快速生產(chǎn)的模式制造出來(lái)的服裝產(chǎn)品。
"Unlike conventional clothing companies where designers plan their new lines every season, fast fashion retailers design, manufacture, and release new products ad hoc, whenever new trends appear," explains a report on fast fashion funded by the Samsung Economic Research Institute.
由三星經(jīng)濟(jì)研究院資助的一項(xiàng)有關(guān)快時(shí)尚的研究報(bào)告指出:“傳統(tǒng)服裝公司設(shè)計(jì)師會(huì)為每一季設(shè)計(jì)新的款式,快時(shí)尚商家則不同,他們隨時(shí)都在設(shè)計(jì)、加工并發(fā)布新產(chǎn)品,只要有新的流行趨勢(shì)出現(xiàn)。”